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12/07/2017

How The Lifestyle Company bridges FX Volatility Gaps in one click thanks to MyHedge

The Lifestyle Company tells us how they were onboarded onto MyHedge, SG Markets' latest digital innovation for the management of foreign exchange exposure

Companies that have international activities are invariably confronted to foreign exchange volatility and its impact on their balance sheets. Implementing hedging strategies to limit such impacts is thus essential. This is the case for The Lifestyle Company, one of Societe Generale's clients that is specialized in the distribution of lifestyle brands and products: clothing, accessories and textile.

At the forefront of the digital innovation, Societe Generale introduced early this year MyHedge, a digital interface which allows clients to have a hands-on user friendly approach to the management of foreign exchange exposures. In a short movie, The Lifestyle Company tells us how they were onboarded onto this new digital tool which "made their lives easier".

An integral part of SG Markets – Societe Generale's electronic suite of market, financing and cash management services –  MyHedge allows clients to share the same interface as their Societe Generale Sales representative and have direct access to:

  • Graphical and self-explanatory reporting of client exposure on FX at SG
  • Hedging model testing against different scenarios
  • Societe Generale advisory capacity as clients can see live impacts of proposed hedging 
The Lifestyle Company tells us how they were onboarded onto MyHedge, SG Markets' latest digital innovation for the management of foreign exchange exposure